Adam Vicarel: Jack-of-all-trades who leads a hybrid creative studio

I met Adam a year ago and we talked about hybrid professionals. A year later he told me “Our conversation had a huge impact on how I ultimately chose to rebrand and reposition Vicarel Studios.” He had struggled to convey how all his different talents and work passions fit together—from lettering artist to graphic designer to workshop instructor to brand strategist and more.

Now, Adam says that he leads a hybrid creative studio focused on the artful implementation of strategic design. He specializes in artful branding, lettering and mural painting, and combines intentional design thinking with fine art techniques to communicate the honest stories of eclectic brands.