How do you answer “What do you do?”

Your professional identity is your unique value in the workforce

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Sarabeth Berk standing on stage in a pink dress

Keynotes

For inquiries email: speaking@morethanmytitle.com

Become More Than Your Job Title:
The Power of Professional Identity

Target Audience:

CEOs, business leaders, managers, HR professionals

Overview

In this keynote, Sarabeth explains what professional identity is, provides stories and examples on how it’s used in the workplace, and gives clear evidence on how it plays an important role in self-awareness and performance on teams.

Additionally, Dr. Sarabeth illustrates a key concept in the future of work, which she calls hybrid professional identity. Roles like Biogeochemical Engineers, BizDevOps Directors, and Metaverse Managers are examples of hybridity in plain sight. Hybrid professionals work across silos, bridge fragmentation, and often translate complex concepts and processes between departments to make sense of interdisciplinary problems, saving time and adding value to the bottom line.

Hybrid professionals are all around us, but they’re not understood as a distinct part of the workforce. They get pigeonholed and compartmentalized into roles that don’t allow them to be their full selves at work. This leads to low performance, disengagement, and turnover.

Companies who know how to recruit, hire, manage and retain talent in regard to professional identity have an advantage. When workers feel seen and valued for their professional identity, they deliver extraordinary results, are more engaged, and perform at their highest potential. High performing teams consist of experts, generalists, AND hybrids.

Takeaways

  • A better way to answer “What do you do?”

  • Better questions to ask your team about who they are

  • Tips to uncover your unique value in your career

  • New ways to feel seen, known, and valued by coworkers

Breakout Sessions and Workshops

How to Become More Than Your
Job Title

Overview

If you do more than one thing, then you ARE more than one thing. Instead of being either an expert or a generalist, or saying you “wear a lot of hats,” learn how to communicate your unique value at the intersection of your multiple professional identities.

This interactive presentation uses Sarabeth’s five-step process on how to discover your professional identity. Attendees engage in a series of activities to reflect on their professional identity from brainstorming to Venn diagrams to small group discussions. Sarabeth skillfully facilitates dialogue and pushes everyone to break out of their old “identity” boxes and rethink who they really are. By the end, participants have new tools to try and new language to use to convey their unique value.

Takeaways

  • Reframing who you really are in your work

  • Five-step process for defining and articulating your professional identity

  • How to describe what you really do so you don’t sound like everyone else  

  • How to give a 10-second elevator pitch to differentiate yourself during networking, applying for jobs, or sending email intros

Target Audience:

Professionals across industries who…

  • don’t feel seen

  • are interested in showing how they’re more than their job title

  • want to clarify their unique value prop