Creative Job Titles

This whole COMPANY is using hybrid job titles on their team webpage

I found THE BEST example of an entire company using hybrid job titles!!!! Yes, that's right. None of the staff possess a standard, generic, hierarchical job title. Here's proof that it's POSSIBLE and can be an EFFECTIVE company strategy to showcase (as opposed to hiding or masking) the hybrid professional identity of your talent.

Take a look at the team page at People Rocket. Each person has a hybrid title that differentiates them, catches your attention, makes you more curious to read on, and helps you see them for their wholeness!

(here's a snapshot of three people on the team)

After seeing these, notice your reaction as an outsider.

How do you feel when you read these profiles?

Do you chuckle? Smile? Nod your head? Light up? Have an aha?

Pay attention to your reactions. Do you usually feel this way after reading a professional bio or job title?

Why or why not?

For me, I felt intensely curious and inspired when I found this webpage.

I know there is power in creative personal branding. I know there is distinctiveness in sharing your hybrid professional identity. However, seeing an entire team express themselves for their full hybrid talent blew me away.

This webpage honors each person for WHO they really are by placing a premium on professional identity. As outsiders, we quickly get a sense of what makes everyone rare, unique and special at People Rocket. Staff stand out and fit in, simultaneously.

For the benefit of the company's brand and reputation, People Rocket leverages this multi- and interdisciplinary culture and staff as the reason they're competent in leading innovation strategy and consulting.

As a result, there's a HUGE benefit for the company's brand and reputation! People Rocket leverages this multi- and interdisciplinary culture and staff as the reason they're the most competent in leading innovation strategy and consulting.

Wouldn't you be more inclined to hire them after understanding their amazing talent?

Finally, by creating this type of team webpage, People Rocket demonstrates a company culture where talent is seen, valued, and belongs because of their superpowers. That is no easy feat.

Imagine yourself on this company webpage, how would you feel being listed here?

Your team is waiting! Go on.

Go ask them about their professional identity.