Masterclass: How your hybrid work identity shapes your personal brand
If identity is who you are, then what's your brand?
Building your personal brand is a MUST for anyone who has an online presence, a LinkedIn profile, or a social media account. Everything you put online is part of your brand story, so what is yours saying about you?
If you googled yourself right now, what would you find?
More importantly, if a future employer googled you, what would they think?
Knowing yourself, knowing what you do, and knowing your brand story aren't nice to have's anymore if you want to get ahead in your career!
Luckily, Marc Gutman, master storyteller and brand strategist, is the guest expert joining this masterclass to share all his (dirty?) secrets on how to create powerful and compelling brands. He first learned how to write screenplays in Hollywood for Oliver Stone, and now he founded his own agency, Wildstory, where he works with brands like Airstream and Earth Treks. Marc also interviews brands such as Ugg, Priceline.com, and Kswiss about their stories on his awesome podcast (definitely subscribe to the link below).
OBJECTIVES OF MASTERCLASS
By joining us, you’ll be able to...
Learn the difference between your identity and personal brand and how they work together.
See how knowing your hybrid title first will strengthen your personal brand.
Get the top questions you need to be asking yourself to develop your personal brand.
Hear about the leading fears people have about their personal brand and how to overcome them.
Gain specific tips on how to apply your hybrid identity and personal brand to your online profile and professional materials.
OVERVIEW
The masterclass will be led by Dr. Sarabeth Berk, author of More Than My Title and leading expert on hybrid professionals in the workforce. Sarabeth and Marc will unpack the differences between hybrid identity and personal brands as well as how they fit together. They'll walk you through examples and give their strategies and tips on how to develop a personal brand from a hybrid identity. Lastly, they'll discuss how to improve your personal brand on platforms like LinkedIn and Instagram.
If you're a professional with a nonlinear career path and multiple work identities, you'll definitely benefit from this practical session filled with must-have advice.
Send any and all questions related to this topic at least 24 hours in advance to: info@morethanmytitle.com
BIOS OF EXPERTS
Dr. Sarabeth Berk
Sarabeth is the leading expert in hybrid professional identity, and a hybrid professional herself. She is a TEDx speaker, author, and recipient of a Colorado Inno on Fire award for her innovative work, and was cited in Forbes about 2021 career trends. Through a decade of research and coaching, Sarabeth developed a one-of-a-kind approach that takes identity and personal branding to a whole new level.
@morethanmytitle
TEDx Talk: Are You A Hybrid Professional?
Amazon Book: More Than My Title
Marc Gutman
Marc Gutman is a storyteller, entrepreneur, adventurer, and idealist. He’s also a friend of beer, coffee, water, wind, waves, beaches, mountains, & snow. But most importantly, Marc loves stories.
Marc has held several positions in the story business. He’s served as Story Editor for Oliver Stone’s Illusion Entertainment, and written stories and screenplays for Oliver Stone, Warner Bros., and 20th Century Fox.
In addition to his time in Hollywood, Marc itched the entrepreneurial scratch by founding a multimillion dollar tech company in Boulder, Colorado.
Today, Marc focuses his energy on Wildstory, the marketing agency for the arts, recreation, and entertainment. Wildstory helps companies that provide refreshment of strength and spirit after our work day build powerful brands by crafting customer experiences that create delight and differentiate their brand.
@marcgutman Insta / LinkedIn