[MASTERCLASS] Higher education and the hybrid workforce: Why universities need to adapt their career services ASAP
What's the value of a degree in a world gone hybrid?
In this new era of hybridity, workforce preparedness means knowing more than your Myers Briggs score.
Hybridity is showing up in everything from work to events to learning. Even professionals are mashing together multiple identities to do jobs that defy categories and labels, making them hybrid workers.
It's no longer enough for workers to talk about their soft skills and technical competency, they need a diversity of unrelated and interdisciplinary identities to have a competitive advantage in the job market. Hybrid jobs are growing twice as fast as traditional jobs and being paid 20-40% more (Burning Glass 2019). Those are the jobs to target.
However, do universities understand this? How are they bringing new thinking, methods, and advising into career services to support students? The college to career pipeline is an important element in the hybrid work conversation.
In his 21 stats for 2021 article in Forbes, Brandon Busteed revealed key ideas like:
Degree-seeking enrollments in U.S. higher education have been down for 10 consecutive years.
The #1 reason Americans value higher education is to get a good or better job.
WOW! Did you know this?
OBJECTIVES OF MASTERCLASS
By joining us, you’ll gain insights about...
Why higher education is on a decline and losing public confidence in its ability to provide career value
Why career services needs to be a top strategic priority for universities if they're going to stay relevant
What education and workforce development programs are up against since hybrid roles tend to be more sophisticated, meaning there aren't many entry-level positions into them and mid-career workers also need to also keep adding skills to their portfolio
Why college grads need to know about hybrid work and hybrid workers (something that's not a mainstream topic), and what this means for university systems and structures
OVERVIEW
In this masterclass, I'll have a 30-minute conversation with the one and only Brandon Busteed who is at the forefront of bringing critical topics to light about the state of universities and what's next.
My background started in education, and I was a director of an innovation initiative at the University of Colorado Boulder before launching my platform on hybrid professionals, so the college to career connection is top of my mind.
Brandon is an icon in the university landscape and unafraid to share the reality of what higher ed is up against. If you're fascinated by the ways COVID has affected education, and you care about the future of work, then this will be a robust conversation you won't want to miss.
Send any and all questions related to this topic at least 24 hours in advance to: info@morethanmytitle.com
BIOS OF EXPERTS
Dr. Sarabeth Berk
Sarabeth is the leading expert in hybrid professional identity, and a hybrid professional herself. She is a TEDx speaker, author, and recipient of a Colorado Inno on Fire award for her innovative work, and was cited in Forbes about 2021 career trends. Through a decade of research and coaching, Sarabeth developed a one-of-a-kind approach that takes identity and personal branding to a whole new level.
@morethanmytitle
TEDx Talk: Are You A Hybrid Professional?
Amazon Book: More Than My Title
Brandon Busteed
President, University Partners and Global Head, Learn-Work Innovation – Kaplan, Inc.
Brandon Busteed leads Kaplan’s work serving U.S. colleges and universities, leveraging the organization’s highly diversified, global educational offerings and insights. His mission is to help U.S. higher education adapt, grow and thrive.
Prior to Kaplan, Busteed was Global Head of Public Sector at Gallup – serving higher education, government and foundations. In that role, Busteed led dozens of ground-breaking studies and consulted with hundreds of higher ed leaders.
Busteed was the founder and CEO of Outside The Classroom, one of the country’s first successful Ed Tech companies which was acquired by EverFi in 2011. Its flagship online courses on alcohol abuse and sexual assault prevention have been taken by more than 10 million college students.
An internationally known speaker and author on education and workforce development, Busteed has published more than 100 articles and keynoted more than 200 conferences. He was named a LinkedIn “Top Voice” in education and is a frequent contributor for Forbes.com.
Busteed received his bachelor’s degree in public policy from Duke University where he was also a two-sport Division 1 athlete. He received an honorary doctorate from Augustana College. He is a trustee emeritus of Duke and has served on the Board of Visitors of the Sanford School of Public Policy.
Busteed is a current member of the Business-Higher Education Forum - the nation’s oldest membership organization of Fortune 500 CEOs, college and university presidents, and other leaders dedicated to the creation of a highly skilled future workforce. He also serves on the board of directors for the Association of American Colleges & Universities (AAC&U).